茶的字幕2

Female Tea Master Lin Lijuan: Savoring Tea with Poetic Charm, Running a Business with both Strength and Grace
女茶人林丽娟：诗情画意喝茶 刚柔并济做企业
林丽娟
Lin Lijuan
Chairperson of Wuyishan Lin’s Tea Mansion Tea Culture Development Co., Ltd.
武夷山林家茶邸茶文化发展有限公司董事长
Head of Wuyishan Tianchan Tea Research Institute
武夷山天禅茶叶研究所负责人
Vice President of the Cross-strait Tea Industry Exchange Association
海峡两岸茶业交流协会副会长
The family tea business began in 1930
家族茶号始于1930年
entrusted by their grandfather's generation before they moved to Nanyang (Southeast Asia)
由爷爷辈迁往南洋前托付经营
In 2018, she transitioned to a brand-focused approach
2018年转型品牌路线
and established the operational center in Fuzhou
建立福州运营中心
From Chishi Wharf in Wuyishan to St. Petersburg
从武夷山赤石码头到圣彼得堡
this ancient tea route spanning Asia and Europe
这条横跨亚欧的万里茶道
once witnessed the glory of Chinese tea
曾见证中国茶叶的辉煌
300 years later
300年后的今天
a woman from Wuyishan
一位武夷山女子
as a tea master of the new era
正以新时代茶人的姿态
is rewriting this legendary tale of tea
续写着这段茶香传奇
He started in 2005, right?
材料上面是05年就是开始做的啊
Yes, Chishi Jinxiang is a legacy brand.
对，赤石锦祥传承
We actually began in 1930.
那我们是1930年就开始创建
The founder,
它的发起人呢
because his entire family moved to Nanyang (Southeast Asia),
是因为举家全部迁往南洋
entrusted Chishi Jinxiang to us to manage,
就把赤石锦祥就给我们作为打理
and it has continued to this day
一直延续到现在
After I took over the century-old brand
我自己接管完老字号以后
I went on to establish Lin’s Tea Mansion
我自己又再创建了林家茶邸
In our early days,
我们早期的时候
we started as tea farmers, then moved into production,
从一个茶农再到了生产
and eventually built a brand.
再到品牌
Our brand truly began to expand
我们真正的品牌开始走出去的时候
in 2018.
也就是2018年
Yeah
对对
As a Fujian saying goes,
好像我们福建有一句俗语就讲
When the Fuzhou market opens,
福州的市场打开
it's like the entire rock tea market across the country opens.
好像全国的岩茶市场打开
By 2018, we were ready.
到了准备完 18年
We began participating in the WeChat Business Tea Expo
我们微商茶博会开始参展
and started establishing operational center.
开始分为运营中心
What was the output value a year?
那一年的产值能是多少？
We had over 20,000 jin (10,000 kilograms) of mid-to-high-grade raw materials.
我们中高档的原料 2 万多斤
From drinking tea to appreciating tea, and then to making tea
从喝茶到品茶到做茶
is there anything you'd like to share about
这个过程有没有要跟大家讲的
like the art of making tea?
比如说做茶
It’s kind of like quality control in a business
大家是说像一个企业里面品控
You know
我们跟他讲
We often say
就说茶嘛
that tea has three lives.
有三次生命
The first life is on the tea tree,
一次是茶树上的生命
the second is during production
一次在我们制作 日晒阳光
under the sun, withering, and roasting
萎凋烘焙
and the third is when it comes alive in water, like now as we sit here enjoying it
一次就是我们现在坐在这里遇水而活的生命
That's why our artisan spirit
所以说我们的匠人精神
is rooted in staying true to our original intention
第一个初心不忘
never forgetting that tea is at its core
就是我们作为茶本
a healthy, natural leaf
作为健康生态的原叶茶本不能忘
We’ve been making tea for years
我们做茶也是好多年了
From a professional perspective
从专业角度来讲
what makes a good brew of roch tea?
怎么才算一泡好的岩茶？
Well, the definition of a good brew of rock tea
这个就是像一泡好的岩茶
varies from individuals
是每个人定律不一样
From the perspective of drinking tea for health
这种以养生的角度来喝茶的心态来讲
choosing the right tea is crucial
选择当下喝哪一泡是很重要
We say there’re five principles of drinking tea
所以说喝茶有分五种
First, don’t overdo it. Second, choose the tea that suits your current needs
一不过量 二选择我当下最需要喝什么茶为好
For those who are new to tea
刚刚来喝茶的人
they often seek the aroma first
他就追求的是在香
In the second stage,
第二个阶段
when you take a sip,
一口喝茶
you might think, "I want to drink a good tea—
你觉得我想喝一泡好茶
a tea with depth and resonance."
有韵的茶
This is what we call "no resonance, no enjoyment."
这就叫不韵而不发
For beginners
新来的人
tea is about the soul
用心灵的茶
a tea that elevates the spirit
又可以提升心灵的茶
a tea that inspires thought
思考的茶
Everyone's journey with tea is different
每个人的认识茶的时间不同
and so are their body's needs
身体的需求不同
The tea you choose to drink in the moment matters
当下喝茶不同
About the live-streaming e-commerce,
现在的直播电商这块
Some places seem a bit chaotic
有些地方是看的有点乱
What's your take on this?
你怎么看待这个事
Think about it first
先想想
Starting from high-end raw materials, we've worked on the first layer, the second layer,
从高端的原料开始 就做到头层做到二层
and even sourced materials from outside regions
做到外地的二层供的原料
Now, with the rise of AI
现在AI的推行完以后
I believe live-streaming can
我觉得直播肯定只能
sustain for some time
是说再走一段时间
For businesses, while maintaining quality
企业为了官宣还是保持量的品质的情况下
it should be about 60% promotion
应该会作为宣传是占6成
and 40% sales
销售占4成
We used to do live-streaming too
原来我们也有做直播
Around this time last year, in March, our official account stopped live-streaming
我们去年的3月份也是这个时候我们的官方号停播
and we also halted supplies to other live-streaming rooms on the market
所以市面上的直播间我们也停止供货
I believe that a 24/7 AI-powered
我想AI24小时的直播方式
live-streaming approach
把企业的文化导入进去
integrated with the company's culture
24小时直播
would be more sustainable and beneficial in the long run
应该说这种事更为长久跟良性的
I believe that if robots,
我相信如果机器人
就是从踩在那里低头
他挑到停车场的技能
是机器人帮你挑到这个终点(这里不能确定说的什么）
they can still make Wuyi rock tea
还是能让武夷岩茶走得更
more stable
走得更稳
and longer-lasting.
走得更长久
What are your thoughts on the overseas market?
咱们国外市场，怎么考虑这块
Our goal this year is to set a clear direction for the company
那我们的目标也是想到今年大家的企业也都会定方向
leveraging resources from various regions—like Xi'an,
各自的资源 有西安的啊
Zhengzhou
郑州的
Beijing
北京的
and especially Shandong,
尤其是山东的
which has recently started gaining momentum.
最近开始发力
From what I've observed, about 70% of people still drink everyday tea
我接触的70%还是喝口粮茶
priced at around 1,500 yuan per jin,
1,500一斤的茶
whether it's black tea or white tea
不管是红茶还是白茶
Only about 30% go for teas
剩下破万一斤的
priced over 10,000 yuan per jin
三成而已
Shipping costs are very high
快递费非常贵
and they don't want any fancy packaging
他们不要任何的包装
because of the long distances
因为他们路途遥远
The shipping fees are calculated based on surface area
快递费非常贵 按面来计算
Last time we shipped through our official channel
上次我们官方发
we were almost defeated by the shipping fees
被快递费折服了
It really got us
都快投降了
So, in the end, we decided to ship to Shenzhen,
所以最后我们选择就发到深圳
Every time
他们自己公司里
their own company has business there
每次他们有自己的小轿车
they drive a car to go pick things up
有事情要过来
five or ten boxes at a time—and take them back
就后备箱五件十件的慢慢带回去