瑞士卷为何能成为冷冻食品新明星？2

Due to the trending topic of "eight Swiss rolls", 
the Swiss roll has once again become a viral product. #EightSwissRolls #SamsClub 
#Pangdonglai #Hema
因“八个瑞士卷”的热议话题，让瑞士卷再次成为大爆品
#八个瑞士卷 #山姆 #胖东来 #盒马

Why has the Swiss roll become the new star of frozen foods?
瑞士卷为何能成为冷冻食品新明星？

The recent "eight Swiss rolls" incident sparked heated discussions across the internet,
 once again bringing the Swiss roll into the spotlight.
前段时间的“八个瑞士卷”事件引发了全网热议，让瑞士卷再次成为了焦点。

With flavors like cream, chocolate and vanilla, the Swiss roll has captured the hearts 
and stomachs of numerous consumers thanks to its delicious taste, 
appealing shape and affordable price.
奶油、巧克力、香草等口味，瑞士卷凭借其口感好，形状好，价格低俘获了众多消费者的胃。

At Sam's Club, Swiss rolls priced at 68 yuan for 16 pieces offer exceptional value for money. 
Combined with limited availability and relentless promotion, 
they have become a hot topic on social media, frequently trending on search engines.
在山姆，68 元16 个的瑞士卷，性价比高，限量发售，加上不遗余力地推广，
让其成了时不时都要上热搜的网红产品。

Inspired by Sam's success, other retailers such as Hema, Dingdong Maicai 
and Pangdonglai have also intensified their efforts in the bakery sector, 
striving to create their own signature products.
在山姆的带动下，盒马、叮咚买菜、胖东来等也纷纷加码烘焙赛道，开始打造大单品。

In recent years, frozen bakery products have experienced rapid growth. 
The current market size of frozen bakery is approximately 12 billion yuan, 
with an expected annual growth rate of 15% to 20%.
近几年，冷冻烘焙产品一直处于高速增长阶段，
目前冷冻烘焙市场规模大概在120亿元左右，未来增速预计在每年15%—20%。

The popularity of Swiss rolls is not a fleeting trend 
but a reflection of the market's demand for frozen bakery products. 
Besides Swiss rolls, other bakery items such as mochi, doughnuts, 
mille-feuille cakes, pretzels and croissants have also gained popularity online.
瑞士卷的大火不是现象是趋势，说明冷冻烘焙产品顺应了市场发展需要。
此外，伴随网络火起来的不止瑞士卷，还有麻薯、甜甜圈、千层蛋糕、碱水面包、
可颂、牛角包等其他烘焙类产品。
参考文献：
中国食品报：http://www.cnfood.cn/article?id=1861686725866622977