淄博烧烤缘何能火爆出圈？2

推文主题：
#Emotional Value: The Ultimate Trick for Mass Dining
#情绪价值：大众化餐饮的“必杀技”

#The Return of Mass Dining to the Mainstream: 
Driving Consumption from Cost-effectiveness to Emotional Value
#大众化餐饮回归主流，推动消费从性价比向情价比转变

Tags: #ZiboBarbecue, #EmotionalValue, 
#GenZ, #HaiDiLao, #QuanJuDe  #the Forbidden City
标签：#淄博烧烤    #情绪价值   #Z时代  #海底捞   #全聚德    故宫

Why Is Zibo Barbecue Continuously Popular?
淄博烧烤缘何能持续火爆？

The phenomenon of Zibo Barbecue going viral is not just attributed to its affordable 
and unique offerings, but also to the locals' warm hospitality 
and honest business practices, which impart a sense of emotional value to visitors.
淄博烧烤火爆出圈（这里可以放一些消费者山东淄博烧烤，喜气洋洋热闹的那种画面），
不仅靠平价特色单品，更因当地人的热情好客与诚信经营，让游客感受到满满的情绪价值。

As the new consuming force, Gen Z seeks more than just cost-effectiveness; 
they prioritize emotional value, willing to pay a premium for things 
that resonate with them. They favor novelty, uniqueness,
 and place great importance on ritualistic feelings and experience, 
 driving a shift in consumption from cost-effectiveness to emotional value.
Z世代作为消费新主力，追求的不只是性价比，更看重情价比，愿为共鸣事物支付溢价。
他们喜爱新奇、独特，注重仪式感与体验，推动消费从性价比向情价比转变。

In response to this trend, dining establishments are keeping up with the trend, 
creating diverse and niche scenarios such as Haidilao's "workshop" stores, 
camping-themed hotpots, and Quanjude's cultural theme restaurant in 
collaboration with the Forbidden City. These innovative approaches 
not only attract attention but also garner praise. 
By satisfying consumers' emotional needs and enhancing differentiated advantages, 
businesses can stand out in the fiercely competitive market.
餐饮企业紧跟潮流，打造多元细分场景，如海底捞的“工坊”店、露营火锅，
全聚德与故宫合作打造的文化主题餐厅(这里可以放一些品牌相关画面），
既吸睛又获好评。满足消费者情绪价值，提升差异化优势，方能在激烈的市场竞争中脱颖而出。